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Design is about visually-communicating, problem-solving, and strategy just as much as it's about being creative and making something look good. It needs a concept behind it in order to accomplish a specific goal. For that reason, I see my design work as "creativity with purpose," where I constantly strive to find the balance between creativity and strategy.
 
I focus my work on design, branding, and art direction. I design for various applications including digital and print, specializing in brand development and identity, content creation, packaging, presentation, product graphics and illustration.
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